Disney Parks has announced their new promotional campaign for 2009. The theme is ‘'Celebrations'’ and the tag line is “What Will You Celebrate?” The goal — get you and your family to book a trip to Disneyland or Walt Disney World to celebrate an event or occasion together.The campaign website (http://www.disneyparkscelebrations.com/) is where you’ll find a contest where you can win a Disney Vacation, learn about fun ways to celebrate milestones in your life such as birthdays,anniversaries,weddings, Honeymoons and stubbing your toe....ouch! Just kidding, and find out the schedule for a new promotional tour. Also highlighted are tools to plan your vacation with. Additionally, they’re promoting Disney Environmentality with a message not to release your ‘Mickey Balloon’ into the air. The biggest news would seem to be that you can register to get free admission to a Disney Theme Park on your birthday in 2009 (you can register first online,or fill out papers at the gate, proof will be required. Already have an AP or multi-day ticket? There are other treats available if you already have admission such as a $75 gift card good only on your birthday for Disney merchandise.Without even reading the Disney Press Release on this. It would appear that Disney is hoping to capitalize on what is already a major trend in their customer base. Disney has known for years that families tend to save for years to make the trip to the parks, they often do it around a special occasion. A few years ago they had a campaign called “Magical Gatherings” and it was essentially the same thing where Disney would organize special events for you based on the occasion you were celebrating. Finally, the whole campaign ties into a vacation planning package that will walk you through hotel, dinner, and event registrations. It was obviously successful enough they want to try it again. Photo by me in 2004 at EPCOT.
